10 ways authors collaborate to promote their books
There is so much for authors to gain from working together, in very simple terms there is strength in numbers. Collaborating with other authors is a simple, and mostly super low-budget way of promoting your books.
Authors are collaborating in brilliant ways, so I’ve pulled some examples together which should give you plenty of ideas.
No two author collectives are exactly the same, but there are are a few ways they tend to work:-
Social media accounts for the collective (authors often take it in turns to run them)
A collective website
Authors work together on panels, festivals, bookshop events or indeed organise their own events
As a collective, authors can have a stronger voice and more hooks for publicity
Authors share skills, contacts & experiences - learn from each other’s success and mistakes.
They can blurb each other’s books