Newsletter swaps - a guide
post by author, Rhoda Baxter
Most authors have a newsletter which they use to communicate with their readers. Marketing best practice suggests this is one of the most effective ways to engage with readers. I am an author of smart romantic comedy and have been building my newsletter list for several years (do sign up here).
Newsletter swaps are a brilliant way of building your newsletter subscriber list and sharing your books with fans in your genre.
How newsletter swaps work
For starters, you do need your own newsletter so you have something to swap. But, don’t worry if you don’t have thousands and thousands of subscribers, this works with fewer too.
You need to find another author who writes in a similar genre to you (or has books on a similar theme to you).
You feature their reader magnet on your newsletter and they feature yours on theirs. Hopefully, people will click through and subscribe to your newsletter.
Alternatively, you can just feature each other’s books with a link to find out more (& hopefully buy your book).