
Welcome to The Book Marketing Show! My name is Sam Missingham, founder of The Empowered Author, a community for authors. I have wanted to launch an event focused on book marketing for a long time. I have been busy talking to authors and experts to make sure every session will give you the confidence to market yourself and your books effectively, irrespective of what stage you are at in your career.
I know that this is an area that some of you don’t enjoy or perhaps find completely bewildering, so I have had this in mind when choosing speakers, authors and experts with a focus on practical ideas that you can go away and implement.
I really hope you can join me on the 3rd and 4th of November, or you can watch the sessions over the following months and continue learning at your own pace.
Sam x

Authors with a book out in the next year
Authors who are self-publishing or planning to
Authors who want to build their marketing skills
Authors wanting to find publicity opportunities
Authors who want to build confidence in promoting themselves

How to use your time effectively
Low and zero-budget marketing tactics
How to plan your marketing activity
How to pitch yourselves to festivals
How to build your author email subscriber list
Which marketing tools to use
When & where to spend money
Tips and ideas from bestselling authors
KEYNOTE SPEAKERS
Sam will introduce The Book Marketing & Publicity Show, and summarise trends in the publishing industry and specifically in how authors are promoting themselves and their books.
Delighted to have LJ Ross, the bestselling self published author in the UK. Louise has sold 8 million books, and counting. Pick up tips and tricks on how to market effectively and to focus your energy.
Learn from bestselling authors and industry experts
Fantasy writer, Ben Galley will answer questions about how he has brilliantly built a community of fans around him and his books.
Hear from bestselling crime writer, Mark Edwards about how he connects with his readers using Facebook.
Hear from bestselling author Dorothy Koomson on how to be a happy author (& market yourself at the same time).
Find out how Mel launched as a self published author, and has gone on to sell 2 million copies writing in crime and romance with pen name Marcie Steele as a traditionally published author.
Delighted to have LJ Ross, the bestselling self published author in the UK. Louise has sold 8 million books, and counting. Pick up tips and tricks on how to market effectively and to focus your energy.
Gain practical tips from our workshop experts
WORKSHOP: getting more engagement from your newsletter list.
WORKSHOP: Join Tanuja as she explains how to get started with paid-for ads.
WORKSHOP: How to find and use data to help make marketing decisions easier.
WORKSHOP: How to write blurbs. Join Louise Willder who has been a copywriter at Penguin Books for twenty-five years. During this time, she estimates she has produced about 5,000 blurbs.
Find out how authors can get the most out of Bookshop.org
Find out what book marketer Anita Chapman has learned self publishing and marketing her own first romance novel (including how to get 1000 reviews in 3 months).
What authors need to know about TikTok, and how to get started.
Jo’s session will explain how authors can use the various crowdfunding platform to build audience, sell books and generate revenue.