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Kat McKenna - marketing to kids and YA readers


Kat McKenna has worked in the children's publishing industry for ten years, with almost 15 years experience across publishing and bookselling - amounting to a specialist knowledge of the children's books market, its brands and growth. Kat is currently Senior Marketing Manager at Macmillan Children's Books, and runs the marketing for bestselling brands and authors such as Frances Hardinge, Andy Griffiths, Chris Riddell, Rainbow Rowell, and more. Alongside these household names, Kat has also helped launch debuts and emerging talent in the children's book world. Kat runs the strategy for YA platform MyKindaBook and its social media channels. You can follow her on Twitter at @katmckenna_. 

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