Find out from Sam how to plan your marketing campaign, how to budget and how to measure along the way.

Sam Missingham has worked in marketing for 20 years running circulation, subscription, email and social strategies for magazines, events, awards and books. She was head of audience development at HarperCollins for 4 years and won several book marketing awards. She speaks at events around the world on marketing and publishing strategies and creative thinking. 

These live Q&As are only available to Lounge Author Members. Find out about membership here.