Book and publishing email newsletters to sign up to
Email marketing sells books. Fact. Email is still an incredibly effective way to get people to act. Publishers, authors and booksellers all produce newsletters, of varying quality and effectiveness. I would recommend that you sign up for as many book-related email newsletters as possible. It's a very good way to learn about best practice in email marketing but also to keep an eye on big books, trends and what publishers and booksellers are doing.
Ebook deals newsletters
BookBub - ebook deals newsletter - http://www.bookbub.com
BookPerk - HarperCollins US daily ebook deals newsletter - http://www.bookperk.com
LitFlash - Penguin Random House US daily ebook deals newsletter - http://www.litflash.com
GoodReads deals - only available in the US currently - https://www.goodreads.com/deals/about
(of course, I'm biased, but I would recommend you sign up to the Lounge Books newsletter because it's marvellous)
There are many ebook deals newsletters you can sign up for - they all do pretty much the same thing, so search for more if you're interested.
BOOKSELLERS NEWSLETTERS
Waterstones https://www.waterstones.com/signin
Foyles https://www.foyles.co.uk/public/joinmail.aspx **excellent**
London Review of Books https://www.lrb.co.uk/newsletter
Traditional publisher & imprint newsletters
Penguin UK - https://www.penguin.co.uk/newsletters/ *** Penguin Random House produce the best publisher emails by a mile ***
Pan Macmillan - right hand sidebar, scroll all the way down https://www.panmacmillan.com/
Simon & Schuster - http://newsletters.simonandschuster.co.uk/signup
4th Estate Books - literary imprint of HarperCollins UK, scroll down - http://www.4thestate.co.uk/
Picador - literary imprint of Pan MacMillan - http://www.picador.com/newsletter-signup
Little, Brown - literary imprint of Hachette - https://www.littlebrown.co.uk/newsletters.page
HarperCollins UK - https://www.harpercollins.co.uk/sign-up
Mills & Boon - romance imprint of HarperCollins - https://www.millsandboon.co.uk/ (top left)
DeadGood - crime community from Penguin Random House - https://www.deadgoodbooks.co.uk
Independent publishers newsletters
Phaidon - http://uk.phaidon.com (scroll right to the bottom right of home page) **excellent**
Taschen - https://www.taschen.com/pages/en/company/newsletter_subscription/index.taschens_newsletter.htm **excellent**
Bloomsbury - https://www.bloomsbury.com/uk/newsletter/NewsletterApi
Faber & Faber - https://www.faber.co.uk/members - scroll to the bottom
Profile Books - https://profilebooks.com/profile-books-newsletter
;; Books - https://deadinkbooks.com - click Subscribe at the very bottom of the page (10% off first book purchase)
404Ink - http://www.404ink.com - scroll to the bottom of the home page
Jacaranda - https://jacaranda-boooks.myshopify.com (pops up)
Head of Zeus - http://headofzeus.com - scroll down
Zaffre Books (fiction imprint of Bonnier) - http://www.zaffrebooks.co.uk - scroll all the way down
Newsletters with kids & YA books
Puffin Kids - https://www.penguin.co.uk/puffin/newsletter/ **excellent**
Ladybird Kids - https://www.penguin.co.uk/ladybird/newsletter/ **excellent**
Nosy Crow - https://nosycrow.com - scroll down
Usborne - https://usborne.com - right hand side scroll down a little
Piccadilly Press (kids imprint of Bonnier) - http://www.piccadillypress.co.uk - scroll down
HotKey Books (YA imprint of Bonnier) - http://hotkeybooks.com
Newsletters for Food-lovers
Happy Foodie - food-lovers community from Penguin RandomHouse https://thehappyfoodie.co.uk - click Sign Me Up
Octopus Food - http://www.cookbookconfidential.co.uk/sign-up/
Grub Street - https://grubstreet.co.uk - scroll all the way down in the centre
Other book newsletters I would recommend
Book Riot - US-based book-lovers website, scroll to the bottom - https://bookriot.com
The Guardian Bookmarks - scroll to the bottom https://www.theguardian.com/books
The New Yorker Fiction - US-based - https://www.newyorker.com/newsletters/fiction-newsletter
The Literary Hub - US-based, scroll down right hand side - http://lithub.com
If you found this post useful and would like more, then sign up to my free newsletter, here.
Let me know your favourite newsletters in the comments.