10 must-attend events for authors at THE London Book Fair

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I highly recommend all authors attend The London Book Fair, I understand it can feel like a daunting experience but my advice would be fill your day with events, organise a coffee with a friend during the day, wander around plenty and go to at least one social networking drinks. Get a plan and stick to it.

You will not only get a very good sense of the scale of the book industry and excitement that you are part of it, you'll make 1 or 2 connections that you can develop and you will learn a hell of a lot about your craft.

I have chosen 10 events that I would recommend specifically for authors looking to learn more about book marketing, publicity and tips and techniques for selling more books. 

(I set up Lounge Marketing to offer authors year-round book marketing support and advice. My authors are getting lots out of it, read what they have to say here).

The essential destination at The London Book Fair is the Author Hub, lots of events there, but also if you find yourself wandering then head there to network.

Book marketing & publicity events author should attend

1. Successful PR & marketing

10 Apr 2018, 13:45 - 14:30 | Author HQ | FREE

2. Nielsen Book: Books & Consumers annual survey - understanding consumer book buying behaviour

11 Apr 2018, 09:45 - 10:30 | Author HQ | FREE

3. An Introduction to Kindle Direct Publishing: Finding Readers Through Marketing and Engagement

11 Apr 2018, 10:45 - 11:30 | Author HQ | FREE

4. Collaborative Digital Marketing

11 Apr 2018, 12:45 - 13:30 | Author HQ | FREE

5. Building Communities: Writers as Readers, Publishers as Curators, or How to Encourage New Writers and Still Sleep?

10 Apr 2018, 14:30 - 15:30 | Club Room, National Hall Gallery | FREE

6. 'Doing it Live': Taking Book Campaigns to the Next Level

11 Apr 2018, 13:00 - 14:00 | Olympia Room Grand Hall | FREE

7. Do you Really Know your Consumer?  

12 Apr 2018, 13:00 - 14:00  | Children's Hub | FREE

8. Networking drinks

10 Apr 2018, 17:30 - 18:30 | Author HQ | FREE

9. Networking drinks hosted by Riff Raff

11 Apr 2018, 17:30 - 18:30 | Author HQ | FREE

10. Byte the Book Networking

10 Apr 2018, 17:00 - 18:00 | The Buzz Theatre | FREE

All of the seminar sessions around the fair are listed here.

Here's the floor plan.

Running alongside the The London Book Fair is The London Book & Screen Week with great events in the evenings, check them out here.

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