How to build an audience with Sarah Thrift senior marketing exec at Puffin Books & previously HarperCollins.
Sarah works in Audience Development for Penguin Random House, harnessing the power of the Puffin and Ladybird brands to encourage children to read books of all kinds. Having worked across politics, cookery, crime and children’s titles, she is used to putting a huge variety of audiences at the heart of what she does, and helping to develop the important understanding that any book is worth reading.
